Building a website for your company is an exciting challenge. This is your chance to show off the best parts of your business to anyone who may want to buy from you. But, there are so many details that play into great web design, it’s easy to get bogged down in the complexity. In actuality, simplicity and cohesion go a long way when creating your website, and help solidify your brand. While you can add all the bells and whistles you want to your company website later. DLR Media, the Dundee web design agency, has put together 5 things you should make sure you include on your site before you start to run wild.
1. Your Company Contact Information
It might seem obvious, but you’d be very surprised just how many businesses neglect to list their contact information on their website. Having a ‘contact’ page in your web design is all well and good, but if it just includes an email form that your user must fill out, it lacks important options. Giving your customer the freedom to contact you through multiple channels can help you convert leads who have enquiries before they make a purchase. On your contact page you should also include a business email, phone number, address (if you have a physical site), and your hours of operation. You could even include directions to your company, if you’re a little harder to find.
2. A Strong CTA on Every Page
As you probably know, a CTA, or call to action, is one of the most important parts of marketing. Whether it’s asking people to make a purchase, or sign up to your mailing list, a call to action is the best way to gain and convert leads. CTAs aren’t just reserved for your marketing materials, however. Your company’s site is one of the most valuable digital marketing opportunities you have, so you need to maximise the possibilities for sales. To do this, some form of call to action on every page is essential. You can mix these up to fit into the pages you’re presenting. For example, a CTA on your home page will be short, snappy, and strong, while a CTA on your about page may be a little more relaxed, offering support to users who are thinking of joining your community.
3. A Dedicated Blog
The power of a blog when it comes to getting your company’s website out there, should not be underestimated. When it comes to web design, blogs are one of the easiest pages on your site to set up and maintain, and they certainly deliver bang for their buck. A blog helps you add more indexed pages, SEO keywords, and CTAs to your site, plus the opportunity for shares on social media, and backlinks to your site. All of these things will help to push your company’s site up in the search engine rankings, and get you more visitors, and potential customers.
4. Consider a Cache Plug-in
In simple terms, a cache plug-in will allow your site to load quicker, by utilizing the cache on your users’ computers, or mobile devices. But why is this such an important thing to include on your company site? Because users are often quite impatient, and will have no qualms about leaving your site if it doesn’t load quickly enough. A cache plug-in will help create a smooth experience for your users, and potential customers, directing them to the most important pages on your site with ease. These plug-ins are very simple to install once you have purchased access, and can be done through your website host.
5. Testimonials or Frequently Asked Questions
The more support you can offer your customers in your web design, the better. Not only does adding testimonials and FAQs to your website create trust in your brand, it gives you the chance to further persuade leads to become customers. When users can find out how to make the most of your site, and products or services, they will be far less likely to need to contact you, and far more prepared to make a purchase. Testimonials are some of the most effective, yet easiest ways to incorporate digital marketing into your web design.
