SEO or Search Engine optimization is a part of search engine marketing. It is used for optimizing the pages of your website. Search Engine Optimization allows you to design search engine friendly web pages. It also allows you to increase the web traffic from various search engines. Search Engine Optimization predicts how search algorithms work and it uses its predictions to drive traffic towards your website. You can visit Zutrix SEO site to know more about onsite and offsite SEO.
SEO trends are continuously evolving and in order to keep yourself up-to-date, you need to be aware of all the latest SEO trends and techniques. So, here we are with a few ways by which you will be able to improve your SEO ranking in 2021:
Improve the loading speed of your website: Your website loading speed is of extreme importance. Until and unless your website loads extremely fast on both mobile devices and computers, your viewers will not be attracted towards your website. Your website loading speed also has got a huge role to play in improving the ranking of your website on popular search engines like Google. There are also various online tools available using which you can test the speed of your website. A few ways by which you can speed up things are deleting unnecessary scripts, reducing file size, compressing the images and opting for a better host.
Improve the dwell time: The dwell time is also considered to be a Google rankings factor. Dwell time is the time that people generally spend on an average on your website. You can improve your dwell time by lowering your bounce rate. One way to keep your viewers glued to your website is by posting interesting content from time to time. You can also include interactive images and videos on the pages of your website. Also, you can use SEO tools to check the dwell time of your users. There are multiple SEO tools featured on this site. You can have a look at these tools and get the best one for your website.
Create multiple linkable assets: Linkable assets are a great way to invite more traffic on your website. Linkable assets are nothing but hyperlink text. These hyperlinks will lead to other pages of your website. Internal linking is also crawled by Google. This has got a very important role to play in improving the performance of your website. This will also ensure that your viewers spend a lot of time on the pages of your website.
Identify the low performing pages of your website: There are various tools available in the market using which you can identify those pages which are getting lower views. You need to understand what exactly is wrong with those pages. In case you feel that the content is not up to the mark, you should replace them with new content that people would want to read. You may include backlinks and target keywords on those specific pages of your website. You can also create a proper content marketing plan to make sure that all the pages of your website are performing well.
Reduce duplicate content: Duplicate content can have a very bad impact on the performance of your website. Make sure that the content that you post on the pages of your website is both interesting and original. Try to reduce the extent of duplicate content as much as possible. You can take the help of plagiarism checker tools to identify which content is duplicate and replace them with fresh content. You can also hire a content writer who will regularly create fresh content for the pages of your website.
Use proper header tags while creating content: You should pay attention to how you can structure the content on each and every page of your website. Every page should have organized content. The most important information should reside at the top of the pages. This is because almost 80% of the reader spends their time looking for what they want at the top of the page. You can also include target keywords in your heading section. Also, make sure to add header tags wherever required.
So, these were some of the ways by which you can improve in 2021. You can also click here for more resources regarding SEO and marketing strategies.