Tuesday, August 3

How to Grow Your Real Estate Brand

There are over 2,000,000 real estate agents in the United States.

That is a lot of competition!

So how do you make your real estate brand stand out from the rest? If you are looking to make your real estate business grow over the next year, we can help.

Take a look at this short guide packed with ideas on how you can make your real estate company stand out from the rest.

Focus on Your Local Neighborhood

When you start building your brand, it is a good idea to define an area you want to target first. Start local and grow. Grab a map and define a local neighborhood you want to target. Then get out and start getting your brand noticed.

Some great real estate branding ideas are to create branded merchandise that you can hand out to local people and businesses. Make it something useful like bags and calendars and umbrellas. Useful items that people will look at daily.

Turn yourself into a neighborhood ambassador and get involved with community activities. Consider sponsoring a local sports team or reading group. Create branded signage that people can use for events or garage sales.

When you make a sale create a gift bag for your clients and fill it with all the things they might need on their first day at home. Make sure you include a branded bag or mug for them to use too!

Get out and meet people and get your name known by local businesses. Consider hosting local business or neighborhood events, like meet your neighbor at a local community center.

You want your name to jump to the forefront of people’s minds when they think about real estate in your chosen neighborhood.

Focus on Website Branding

As you are building your name in your local community, you also need to be building a name for yourself online. Start by creating a website and blog.

Make sure you are blogging daily and growing your readership. If you focus on your local community events and news, you can pull in prospects interested in buying in the area.

Make sure your website is IDX-Integrated. A good real estate company will have an IDX-integrated website. Certainly, your local competitor’s real estate business will be using it, so you should too!

Internet Data Exchange (IDX) is a process that allows real estate agents to exchange Multiple Listing Service (MLS) data with each other. So, for example, if you sign up for the Georgia MLS or GAMLS, then you can cooperate with other listings brokers in the area.

It is an opportunity that you can not afford to miss out on.

Focus on Social Media

If you want to grow your real estate business these days, you must brand yourself on social media. It would be best to have a presence on the big three social media sites: Facebook, Instagram, and Twitter.

Use Instagram to show off your properties or some of the great local features in your neighborhood. Connect with your local media news site through Twitter and use Facebook’s targeted advertising to reach your clients.

Consider also starting a YouTube channel to present house and neighborhood tours.

Get Started Promoting Your Real Estate Brand

It is time to get out there and start promoting your real estate brand. Use some or all of the ideas we have given you here. They should be a great starting point for getting your brand noticed in no time.

If you enjoyed this article, check out other real estate content on our blog now!

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